Essentials of Marketing Skills
About Course
- This is a completely online program so everyone can attend as per their own convenience.
- The program is divided in 8 modules with each module covering different aspect of marketing.
- There will be a self-assessment online exam after completion of each module to track your performance.
- The program includes a life time access to 5 case Studies worth 5000 Rs.
- Life time access to all the materials. (Lectures and Reading Material)
- Complete support from the instructor to take up your doubts on real time basis.
- The program will cover theoretical as well as practical aspects of Marketing
- You can start and end the program as per your convenience.
- Membership of Discussion forum for weekly marketing updates.
Course Content
Module 1 – Basics of Marketing
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Marketing – Lets define it
07:47 -
What can be Marketed
15:43 -
Marketing – Seller market & Buyer Market
14:16 -
Core concepts of Marketing
09:33 -
Types of Demand in Marketing
00:00 -
The evolution of Marketing
12:16 -
The Principles of Marketing
19:48 -
The concept of Marketing Mix (4ps)
11:36 -
Goods Versus Services
11:00 -
Creative Idea – Customer Co-creation
09:36 -
Marketing Insight – Week 1
17:53 -
Marketing quiz 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 7
Module 8
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